Founded in Los Angeles in 1995 by Jeff Solorio and John Juniper, DITA reinvented luxury eyewear by transcending conventional design. Each frame represents over 30 years of expertise in creating "a category of one".
Since 1999, DITA has collaborated with Japan's most highly regarded eyewear craftsmen. These relationships, built over decades, ensure that each frame requires months from conception to production, celebrating craftsmanship that honors the unseen.
From the trend-setting Supa Dupa that defined "granny chic" to the diamond-pressed titanium Flight Series, DITA frames create instant connections between wearers. A global network of 11 flagship stores serves a devoted community.
